Switching to Fathom Analytics

I'd seen a lot of talk on Twitter about Fathom Analytics and also recently read Paul Jarvis "Company of One" book before I decided to look a bit more in to what it actually did different to other tools - Mainly Google Analytics.

Google Analytics is always the go to product - It's free, it's by a reliable company (sort of) and everyone uses it, so it must be good right? But their control panel has gradually got more complicated and if you look a bit deeper, the amount of data Google Analytics tracks is quite scary and you probably only use a small percentage of it.

Fathom is the opposite - The product is simple and the reason for this is because they don't track as much data and they respect the privacy of the user on your website/app.


The control panel of Fathom is what I mainly like about the product. It gives you all the information you need in one view - avg time of size, countries, browsers, device types & referrers to name a few. You don't need to dive deep to find this data.

Not to mention that creating conversion goals is a breeze - Give it a name and drop the code on your click/page view and your away!

Adding and changing between multiple sites is also very easy to do and you can track unlimited amount of sites if you wish.

Switching to fathom analytics dashboard

I have a lot of work to do on those statistics. Yikes.

Developer Focussed

I feel like Fathom has been considered not just for the end user (Privacy) but also for the developer using it. With nice little features such as:

  • The ability to not track yourself. This is amazing when your browsing your own site to either work on or fixing bugs/adding features
  • Exclude local/dev domains or include extra domains. Theres no need to wrap the tracking code in conditionals in your site/app.
  • Bypass Adblockers with custom domain. Yes I said they are privacy focused, but you can stop the tracking scripts from being blocked. The data being collected is nothing personal, so theres no issues with privacy.

Uptime Monitoring

They recently added uptime monitoring and you can enable/disable this per site in your account. You can then send out alerts via SMS or to Slack and Telegram. This is very useful if your not using another uptime monitoring products, and if you are - You can reduce the amount of SaaS apps your paying for straight away.


Yes, it comes with a price attached to it and it was one of the reasons I held out before committing for my own side projects - Especially since Google Analytics is free. I'm a big believer in paying for products (As I use Craft CMS - a paid, open source, commercial CMS) and at $14 (£10) per month, this is a good price to pay for a privacy conscious product, built by two dedicated and enthusiastic product developers, that keeps improving. I'd definitely say give it a go!

(You can also get a nice $10 off your first month using this referral link)